The Message Is The Medium: Prepare For A New Era Of Communications Campaigns
October 23rd, 2008
The following article is long by current blog standards. I try to tie together a few thoughts that are of concern to anyone with an interest in how policy changes may impact their industry, interests or personal lives. I try to make a case that the current global economic and political environment will lead to a fight for message control and how issues are defined. This activity, combined with a dramatic change in the capabilities of (and access to) a new communications infrastructure, requires a new way of thinking about communications campaigns.
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