http://www.deathoftime.com/2009/04/09/take-a-look-at-quantitative-trendsand-be-a-pessimist-look-at-qualitative-trends-and-be-an-optimist/ Thoughts of a Communicator About a World in Transition Fri, 03 Sep 2010 02:54:47 -0700 http://wordpress.org/?v=2.8.1 hourly 1 http://www.deathoftime.com/2009/04/09/take-a-look-at-quantitative-trendsand-be-a-pessimist-look-at-qualitative-trends-and-be-an-optimist/comment-page-1/#comment-301 Irwin Greenstein Thu, 16 Apr 2009 01:43:54 +0000 http://www.deathoftime.com/?p=835#comment-301 Trends: 1. The infantilization of the average American male in the media. Men are shown as nebbishes to empower women who exercise greater buying power. 2. Women have laid claim to the morality of emotions of the American Left -- leaving open the door for the vast commercialization of touchstone themes such as empowerment, marriage, health and gentrification. 3. By laying claim to the morality of emotions, women consumers have created a culture of victimization as illustrated in Big Pharma media campaigns. The message: Our lives are nothing more than a promise of the perfect existence wrapped in potentially fatal side effects. 4. Children as the new adults. Before WWII, children strove to emulate their adult mentors. With the advent of the teenage consumer market after WWII, adults now cling to immaturity -- creating enormous marketing opportunities such as adventure travel, anti-aging products, sexual stimulants and instant credit for instant gratification. 5. The Myth of Empowerment, which posits that technology is good. To date, technology has been proven to be a convenience at best and at worst a rampant social disease. Technology already has, and will continue to, backfire on America while providing tools to emerging markets to surpass our economy. This means that content will become king in a global market as infrastructure and digital end-user devices become the equivalent of cigarettes as nicotine delivery devices. Good news for Hollywood, bad news for everybody else (as we're now seeing). 6. There's lots, lots more... Trends:
1. The infantilization of the average American male in the media. Men are shown as nebbishes to empower women who exercise greater buying power.
2. Women have laid claim to the morality of emotions of the American Left — leaving open the door for the vast commercialization of touchstone themes such as empowerment, marriage, health and gentrification.
3. By laying claim to the morality of emotions, women consumers have created a culture of victimization as illustrated in Big Pharma media campaigns. The message: Our lives are nothing more than a promise of the perfect existence wrapped in potentially fatal side effects.
4. Children as the new adults. Before WWII, children strove to emulate their adult mentors. With the advent of the teenage consumer market after WWII, adults now cling to immaturity — creating enormous marketing opportunities such as adventure travel, anti-aging products, sexual stimulants and instant credit for instant gratification.
5. The Myth of Empowerment, which posits that technology is good. To date, technology has been proven to be a convenience at best and at worst a rampant social disease. Technology already has, and will continue to, backfire on America while providing tools to emerging markets to surpass our economy. This means that content will become king in a global market as infrastructure and digital end-user devices become the equivalent of cigarettes as nicotine delivery devices. Good news for Hollywood, bad news for everybody else (as we’re now seeing).
6. There’s lots, lots more…

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