You’re not making your case. You’re saying that “new media”, while useful is an “over-exaggerated tool”. And the proof of this is the need for communications agencies to, in the future, produce very compelling content regardless of the distribution channel.

I disagree. I see what I call social media as something that is changing the foundations of marketing communications. It’s far beyond being a tool.

To me, it seems, you’ve concentrated too much on the actual tools of social media and perhaps listened too much to the wrong advocates in your three month hiatus.

Once you get through the hype, you see with clarity what social media means and what its impact is.

You’ve inspired me to go back and begin writing the short “e-book” that I’ve been planning to write regarding how many in social media fail to apply business principles. In the meantime, I’ve blogged about your views on the first two flaws here: http://digitalstreetjournal.com/wordpress/?p=307 And I’ve challenged your above views here: http://digitalstreetjournal.com/wordpress/?p=316

I enjoy reading your blog.