There may well be questions about which social media tools will have long lives and which will die because they are too faddish or because they do not evolve as quickly as they will need if they are to become integral to the future of communications. But one thing is not at issue: the age of social media is here. People are communicating differently, expecting to receive information differently, and given more options to interact with other people (those they know and those they don’t).

Here are five steps that can be implemented right now to bring an IR program up to date with current social media capabilities and habits. This list isn’t a be-all and end-all, and certainly there are other actions that can be taken, but all the following are relatively easy, quick, and inexpensive to do.

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