http://www.deathoftime.com/2009/01/23/creative-destruction-is-about-to-hit-the-ad-business-the-issue-isn%e2%80%99t-just-their-clients%e2%80%99-ad-budgets-it%e2%80%99s-their-own-business-models/ Thoughts of a Communicator About a World in Transition Mon, 08 Mar 2010 17:37:07 -0800 http://wordpress.org/?v=2.8.1 hourly 1 http://www.deathoftime.com/2009/01/23/creative-destruction-is-about-to-hit-the-ad-business-the-issue-isn%e2%80%99t-just-their-clients%e2%80%99-ad-budgets-it%e2%80%99s-their-own-business-models/comment-page-1/#comment-180 Agency Watcher Sat, 21 Mar 2009 04:05:48 +0000 http://www.deathoftime.com/?p=476#comment-180 Two other problems: 1. When agencies need to cut costs, they often look to some of the higher-paid people, who also happen to be some of the most experienced ones. That leaves behind the junior-level tacticians, at precisely the time when clients are looking for true "strategy" instead of just execution. 2. As agencies are true middlemen, they are compelled to squeeze both ends in order to enlarge the middle, which is not in the best interest of the end client unless they're truly providing something of distinct value. This inherent conflict of interest cannot last. Two other problems:
1. When agencies need to cut costs, they often look to some of the higher-paid people, who also happen to be some of the most experienced ones. That leaves behind the junior-level tacticians, at precisely the time when clients are looking for true “strategy” instead of just execution.
2. As agencies are true middlemen, they are compelled to squeeze both ends in order to enlarge the middle, which is not in the best interest of the end client unless they’re truly providing something of distinct value. This inherent conflict of interest cannot last.

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