As I am watching the coverage today on CNN of the terrorist attack on Mumbai, the coverage goes to the anchorperson who says “We just want to talk about the other major news story that is happening now ….” And he gave a brief report on a Read more…
In my post “The Organic Message,” I discussed my view that messages can attain a life of their own and that the more they achieve that status, the more powerful they become. Those messages that achieve a state of “existence” can be considered to have become an Read more…
There are three critical pieces of information for every business: the P&L statement, the cash flow statement, and the balance sheet. Together, they tell how profitable (or not) the enterprise is, how it is positioned to pay Read more…
In my last post (“The Message Is The Medium”), I suggested that it is possible to employ a wide variety of distribution channels to communicate messages so potently in terms of packaging, targeting and frequency that the messages become virtually ubiquitous to the people receiving them. I consider such messages to be “organic.” Read more…
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